So what is Digital Transformation and why is it so important?

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So what is Digital Transformation and why is it so important?

Digital appeared when technology came on the scene as people were expected to interact with and understand it. For me, it came in the form of a disc you could load onto your computer hard drive. You had no choice as to how to interact with it. You had to make it work. Then companies started seeing the opportunities & challenges within this interaction. If we didn’t create systems & process for engaging with the technology we were implementing, it became a problem. If our team didn’t understand it or see value in it, they wouldn’t engage with it no matter how brilliant the tool. Fast forward to now, & many businesses have a complex maze of existing technology and a group of people who are expected to engage with it. Here in lies the opportunity and challenge for Digital Transformation. Make the lives of your staff & customers easier, more efficient, more engaging & growth will follow. But it doesn’t mean you have to eat the elephant in one go. Quite the contrary, you can take small bites but ensure your vision is clear as each bite must lead to consuming the entire elephant (& that elephant may indeed turn into a leopard). What are your first steps?

Digital Transformation is about harnessing your people (customer & staff) and your technology to define new growth opportunities for your business.

Jane Peacock

The questions to consider the opportunities that going digital presents for your business using the model to the right.
  1. What are your pain points when it comes to digital?
  2. What are the challenges when it comes to digital?
  3. How could your processes be improved through automation?
  4. Do you have any systems that are currently causing friction for your staff or customers?

Jane Peacock

Jane Peacock is the Managing Director of Purpose-led Digital, a professional consulting firm that helps businesses prepare for the inevitable digital disruptions ahead. An inspiring and ROI-focused digital transformation specialist, Jane works with CEOs, boards and senior management teams. She helps business leaders identify and flesh out digital strategies suitable to their specific business needs and shows them why these strategies are now vital parts of modern-day business plans. Jane wants to make sure companies – no matter what sector, industry or market they specialize in – future-proof their business plans today so they can continue being relevant for their customers and/or clients tomorrow. Find out more jane@partnersindigital.com.au

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