Digital Strategy · Transformation · AI

The hard part
isn't the
strategy.

I help business leaders navigate genuinely difficult change — the kind where the numbers are clear but the room is not. Digital strategy, AI, transformation. The human side of all of it.

Book a discovery call About Jane

"The thing that can't be replaced isn't the IQ part. It's knowing when to push and when to hold. The trust that gets built slowly and broken fast."

1,900%
DTC revenue growth delivered for a single client
200+
Businesses through transformation programs
20×
DTC growth — $4M to $10M in one engagement
3
Board and advisory roles held
Jane Peacock

Jane Peacock — digital strategist, writer, and founder of Partners in Digital.

About Jane

I read rooms. I built that from something real.

"The thing that happens between people when they're doing something genuinely hard together — that's not something AI can touch."

I'm a digital strategist and the founder of Partners in Digital. For twenty years I've worked with business leaders across Australia and globally, helping them navigate the gap between where they are and where they need to be.

My background is digital transformation, AI strategy, and e-commerce. But what I actually bring into rooms is harder to name: the ability to sense what isn't being said, and put it into words that help people move forward.

I've spent a long time understanding where that skill comes from — and how to use it deliberately. I can walk into an organisation and understand quickly what the stated problem is, what the real one is, and what needs to happen for change to actually stick.

I also write — about strategy, AI, business, growth, and the human stuff that sits underneath all of it. Because the most interesting questions in digital transformation turn out to be the same questions everywhere else: how do people change? What makes it possible? What gets in the way?

If you're facing something genuinely difficult — a strategic inflection, a digital transformation that keeps stalling, a room that can't find its way forward — that's the work I'm built for.

Work with Jane

Writing & Thinking

Strategy that thinks out loud.

I write at the edges of strategy, AI, business, and the human experience of change. Not what you'd expect from a digital consultant — which is exactly the point.

Strategy & AI

The IQ part anyone can have now.

AI replaced the intelligence part efficiently and cheaply. What it couldn't touch: the knowing when to push and when to hold. The reading of a room. The thing that happens between people when they're doing something genuinely hard together.

Transformation

The blocker is rarely the plan.

After twenty years inside digital transformation, I can tell you: the strategy is almost never the problem. The problem is the room that built it — who was in it, what they were afraid to say, what got left off the page.

Leadership

What actually changes organisations.

Someone willing to stay in the friction long enough for something real to surface. Not moving to the solution before the problem is fully understood. That's rarer than it sounds.

Growth

The conditions that make change possible.

I'm interested in what actually changes people, and what actually changes organisations. After a few decades, I think the answer is usually the same thing. The work is understanding what it is.

The Humanise Framework

Strategy that starts with people, not platforms.

The Humanise Framework is the lens through which every strategy, audit, and plan I build is filtered. It keeps the focus where it belongs: on real humans making real decisions — on both sides of the screen.

Read the framework Talk about it
01

Human-centred problem definition

Start with the customer's challenge, not the business's assumption.

02

Data-led insight

Map real behaviour across the customer journey — no guesswork.

03

Capability mapping

Every strategy mapped to a capability owned by a real person or team.

04

Measurable outcomes

Growth targets defined upfront so success is never ambiguous.

05

Partner ecosystem

Connecting you to trusted partners who can execute what we design together.

How I Work

Four ways to work together.

Every engagement starts with a conversation about what you're actually trying to solve — then we find the right shape for the work.

Board & Advisory
Independent digital and AI perspective at the board and executive level. I help leaders ask better questions about technology strategy, digital risk, and what it actually means for an organisation to be digitally capable — not just digitally active. Available as a board member, advisory board member, or strategic advisor.
Board or retainer
Fractional Strategic Execution
Embedded digital leadership that gets things done. I work inside your business — attending the right rooms, building the right frameworks, keeping strategy connected to execution. Not just a thinking partner. Someone who can drive the work forward alongside your team.
Ongoing
Coaching
One-to-one work with leaders navigating change — in their business and in themselves. I bring both the strategic and the human side to this work: helping you understand what's actually in the way, build clarity on where you're going, and lead from a place that's genuinely yours.
Structured engagement
Unlock & Amplify Coming soon
A new programme integrating therapeutic practice with business strategy — helping you unlock your unique story and build the commercial model that belongs to it. Currently in development. Register your interest to be the first to know.
2026
Book a discovery call

Client Work

Getting behind great Australian brands.

Real projects, real results — with brands doing interesting things in retail, e-commerce, and creative industries.

Retail · Digital Transformation · Interim CEO

Mont Marte International

A digital-first strategy that transformed how Mont Marte connects with artists and art lovers across Australia — driving significant DTC growth.

Read the case study
Retail · Digital Transformation

Spendless Shoes

A full digital audit and transformation strategy for one of Australia's most recognised footwear retailers, connecting 1,500+ retail partners to a DTC approach.

Read the case study
E-Commerce · Growth Strategy

Art Shed Online

Digital strategy and growth framework for Australia's leading art supply retailer — building the capabilities to compete and win online.

Visit site
Retail · Digital Transformation · Interim CEO

Louenhide

Partnered with the Louenhide team to build a digital-first customer strategy that delivered meaningful growth in AOV and brand loyalty.

Read the case study

The Results

What happens when strategy meets execution.

Not projections. Outcomes from real Australian brands who committed to doing the hard work.

12×
Revenue growth delivered for clients
80%
Increase in average order value
18%
Increase in pricing achieved
1,500+
Retailers engaged in DTC strategy

Unlock & Amplify

The inner work and the strategy work. Together.

Most programmes teach you the business skills and leave the person out of it. Unlock & Amplify does both — helping you understand your unique story, build the commercial model that belongs to it, and lead from a place that's grounded in who you actually are.

A new version of this programme is in development, integrating therapeutic practice with the strategic work. If you'd like to know when it launches, get in touch.

Express interest
Coming soon

Unlock
& Amplify

Your story. Your value. Your way of leading.

Register interest →

Get in Touch

Let's talk about what you're trying to solve.

Whether you're looking for a full engagement or just want to understand where to start — book a discovery session. I read everything, and I reply.

Book a discovery call
Email — jane@partnersindigital.com.au
Location — Australia